Dragon and Phoenix Software Inc.

User Profiles

User Groups

The Virtual Textile products have a wide variety of customers, spanning crafters, designers and programming professionals. Some of the main groups of those users are listed below.

Game Developers

The increasingly realistic nature of computer game products requires a significant number of textures and effects. The images needed in this arena are time-intensive to develop and cumbersome to deploy. The Virtual Textile products allow the game designer to focus on the details of game action, flow and plot, rather than the textures. With the ability to request specialty textures as needed, game developers are a large user group for Virtual Textile.

CGI Programmers

The entertainment world relies extensively on the generation of computer images. Virtual Textile provides a source of images, textures and textile characteristics that shorten the technology development cycle for the CGI component of film-making, as well as adding more realistic appearance to the result. This added efficiency helps to shorten overall production time, by reducing critical timeframes in CGI aspects of film production.

Interior Designers

A large group of users for Virtual Textile is involved with interior design. Some designers focus on room design, while others focus on industrial flow and ambience. The Virtual Textile inventory is filled with vintage and antique textiles that can be produced on short-run fabrics, allowing the interior designer to expand their customer offerings. By also providing bespoke textile images, interior designers can easily convert their vision to reality. In addition to producing the final vision, interior designers can use Virtual Textile products to demonstrate their vision to customers. This ability shortens both the selection cycle and the time necessary to produce the desired result.

Fashion Designers

The world of fashion design is a constantly changing environment. The cycles of focus in this industry mean that the fashion of today may well be built on the inspiration of another decade. Virtual Textile provides a mechanism for sparking that inspiration. Selective identification of intriguing aspects from the older textiles let the designer translate the textiles into a modern perspective. In addition, the images of constructed textiles, whether of garments or home décor, help to speed up the fashion designers production cycle.

Graphic Designers

Graphic designers work with images constantly. Increasing their options for textures and fills radically increases their productivity and raises the quality of their products. Virtual Textile offers a significant enhancement to their inventory, which allows better targeted and synergistic designs to be produced.

Theatrical Set Designers

The creation of realistic sets for theatrical productions requires significant time and effort. Virtual Textile provides several valuable assets for the set designer, including single images for backgrounds, tiling images for short-run fabric production and historically accurate textile images of both unconstructed yardage and constructed garments and accessories. This contributes to the richness of the theatrical production, while shortening the time required for set design and construction. The Virtual Textile offerings are also useful for prop artisans. In addition to the efficiency introduced into the production schedule, the Virtual Textile images can be used to obtain realistic renderings for producer approval and for coordination with costume design and lighting. The number of iterations of design approval and revamp found in many productions can be significantly reduced with this ability.

Costumers

The design of historically-correct costumes can be a research-intensive effort. Sourcing the correct textile can also be prohibitive in terms of time and effort. When the challenge is less historical than the selection of period-appropriate textile appearance, the difficulty is frequently focused on color and pattern representation. Virtual Textile fills this gap with an inventory of both antique and vintage textile images. Similarity of drape and hand are also available to allow modern substitutions. Since approval of costuming for production can be angst-ridden and time-intensive, the ability to show a virtual representation of the costume on the actor figure can radically shorten the approval process.

Short-run Fabric Users

Crafters, garment sewers, quilters and others often require the ability to create a repeated pattern irrespective of width and length. They represent a large Virtual Textile user group. The ability to easily produce short runs of fabrics, printed on a variety of textiles is an invaluable resource for those users. Virtual Textile maintains an optimized purchasing method which allows buyers to select their image and connect directly to our partner short-run fabric production houses. Whether the need is for wide-format theatrical or home décor fabrics, quilting fat quarters, or special garment fabric, Virtual Textile offers products to support the creative vision of its customers.

Textile Manufacturers

The manufacture of textiles is a very competitive and agile market. Due to the cyclical nature of fashion, the nostalgia for antique and vintage textiles is high and can be short-lived. The creation of the textiles to satisfy the demand can be limited by extensive research and setup times. Virtual Textile provides a significant shortcut in this effort. By providing fabric sett and color information, as well as hand and drape calculations, the Virtual Textile manufacturing specifications provide the manufacturing user a significant efficiency advantage over the competition. Since licensing in this area can be either exclusive or non-exclusive, the manufacturer can chose to be assured of its market position with respect to any given textile offering.